I have done eleven consultation calls in the last two weeks.

Six women signed up. Three I told weren't a good fit for us right now. And two decided that our investment wasn't right for them.

I want to talk about all three of those groups. Because the same patterns showed up across every single one of those calls and is telling me something important about where women are right now.

I think it’s important that you hear it.

The women who signed up

Every single one of them had tried, in their words, “everything before”

Six week challenges that promised the world and underdeliver. Twelve week plans followed for just eleven days. Eating programmes that worked for two weeks until life got in the way and there was nobody there to help them back up.

And every time it didn't work, something quietly shifted inside them.

Not a dramatic moment. Just a slow accumulating weight of evidence that said - this is just who I am. Making them believe that they are just someone who starts things and doesn't finish them. Someone who tries and fails. Someone who is just not built for this.

And now, when they think about trying again, that weight is the first thing they feel. Before the hope. Before the excitement. The weight of every time before that didn’t work.

That is not the truth about them. But I want to explain why it feels like it is, because nobody ever has.

Your brain is not working against you, although it might feel like it. It’s doing exactly what brains do. Every time you start something and don't finish it, your brain files that away as evidence. And over time, enough evidence in the same direction becomes a belief. A pattern. A story about who you are that feels so familiar it feels like fact.

That you are someone who fails.

But here is the thing about that story. It was never built from the truth of what they are capable of. It was built from what happened when they were given a plan and left completely alone with it. No accountability. No support. No one in their corner when things get hard.

That is not failure. That is an impossible set of conditions dressed up as a personal shortcoming.

What these women needed was not another programme. They needed someone in their corner. A team. Someone who checks in, cheers them on, pulls them up when they go quiet, and holds the vision of who they can become when they are still stuck in the story of who they have been.

That is what we do. And that is why they signed up.

The women I told weren't a good fit

This is the part that surprises people. That I turn women away.

But I will not take on a client who is not ready. Not because I don't care, but because I care too much to take their money and not get them results.

The women in this group were either looking for a programme to follow on their own, or they were hoping that signing up would solve the problem without them having to put the work in.

And I want to be honest about this.

If you know what to do with your nutrition, your training, your sleep, and you just need a programme to follow, we are not the right fit for you. You can get a programme from a basic coach for a fraction of our investment and that is completely fine.

We are not a programme. We are a coaching relationship. And that requires a woman who is ready to be coached.

If you are still in the stage of thinking that your training alone is the problem, we are probably not your next step yet. But when you are ready, we will be here.

The women who said it was too expensive

This is the conversation I want to have most openly.

Because I hear it and I understand it completely. When you have started and stopped so many times before, the idea of investing in yourself again brings up something uncomfortable. And for a lot of women it is not just internal guilt. It is the shame of spending money on themselves again. When you feel like you have already failed so many times, it takes courage to try again, especially at a higher investment.

But here is what I want you to think about.

The cheapest 1-1 personal training is around £45 an hour. If you are doing two sessions a week, that is £90 a week. In a month that is £360. And that is just the training. No nutrition coaching. No check ins. No community. No accountability between sessions. No education. Just an hour in the gym twice a week.

With us, you get all of it. The training. The nutrition. The weekly check ins. The community of women doing this alongside you. The specialist coaching on subjects not a lot of coaches have awareness on. The accountability. The results.

And the investment is actually less than two sessions a week of 1-1 PT.

The cheap version is not saving you money. It is costing you time, results, and another layer of the belief that change is possible. Because every time you buy something low ticket with no real support and don't follow through, the story gets a little louder.

Until someone supports you to understand that pattern and helps you break it, it will keep repeating.

What it actually looks like when it works

A client came to us at sixty one years old having tried everything. Cambridge, Keto, Intermittent fasting, Weight Watchers. A gym membership she was paying for but not getting results from.

She had been cutting her calories for years. By the time she came to us she was eating 800 calories a day and still not losing weight.

Her body wasn't broken. It had just been told to do less for so long that it had completely adapted.

We increased her food gradually. We gave her structured training built specifically for her. We coached her and checked in with her every step of the way.

In 8 months she lost nine kilograms.

But here is the part that matters most.

The first kilogram gave her evidence that 2kg was possible. 2kg gave her evidence for 4kg. And somewhere along the way the goal shifted entirely. It stopped being about weight and became about her life. Her grandchildren. Her energy. Feeling like herself again.

That is what happens when you finally have the right support around you. You stop needing to be convinced. The evidence builds itself.

Who we are for

We are for the woman who knows that on her own it is not going to happen. Not because she is not capable. But because she has already tried that and she already knows.

We are for the woman who is ready to be held, guided, cheered on and challenged by a team that will not let her disappear.

We are for the woman who is ready to stop settling for the cheap version of herself.

And we are for the woman who is ready to get more results, more energy, more confidence and more life by doing less than she has ever tried to do before. Less guessing. Less starting over. Less white knuckling it alone.

Just the right support, finally, around the right plan.

If that is you, the door is open.

Book a call here → https://emmahokayemcoaching.co.uk/onlinepre-application

Emma x